East-West style rings offer a distinctive way to reframe a classic solitaire diamond or gemstone ring by setting the central stone horizontally across the finger rather than in the traditional north-south orientation. Particularly suited to elongated diamond shapes such as oval, pear, emerald cut and cushion cut diamonds, the east-west setting gives a clean, contemporary feel while still allowing the beauty of the stone to remain the focus. At Hancocks London, our collection of east-west diamond rings and east-west engagement rings features our expertly curated old cut diamonds and gemstones, each ring individually designed and finely handcrafted in London.